Monday, June 15, 2009

Commit to Cleaner Air Week, Day 1 - NBC's Today Show and Grand Central Terminal

Clean Air NY kicked off Commit to Cleaner Air week outside of The Today Show studios in Rockefeller Center. As the camera spanned the audience outside, millions of viewers, nationally, caught a glimpse of how important it is to improve the air quality in New York State’s downstate region.

After our Today Show spotting, the Clean Air NY Street Team, along with our new Clean Air NY mascot made our way across town – carpooling of course – to Grand Central Terminal (the quintessential hub of New York public transit). At Grand Central, the Clean Air NY Cloud entertained hundreds of people commuting to and from work, while the street team spoke to dozens of people about committing to cleaner air. New Yorkers were interested in learning how to reduce their carbon footprint and Clean Air NY had just the answer! We explained to them that it is as simple as making smart travel choices – carpooling, taking public transit or biking, especially on air quality action days!

Want to learn more about Commit to Cleaner Air Week? Visit

Jessica S. Horne, Marketing and Outreach Associate of Clean Air NY.

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