Monday, February 27, 2012

The Biography of Fresh the Clean Air Cloud


The Clean Air NY initiative for the New York metro area began in 2006. As the program helped New Yorkers switch to using alternate forms of transportation, air pollution began to decrease. One day in 2009, so much clean air had accumulated that the gravity between the particles pulled them together into a highly concentrated cloud of clean air, and Fresh was born!

Since then, Fresh has helped Clean Air NY encourage New Yorkers to reduce their emissions and driving even more. He’s met many of you in person at numerous events; check out all the photos on our Facebook page and make sure you “Like” our page while you’re there.

Most importantly, Fresh has helped Clean Air NY spread our message that taking alternative forms of transportation is a convenient and effective way to reduce air pollution. Together, Fresh and Clean Air NY have increased awareness about air quality issues in the region. Our mission has resonated with New Yorkers everywhere. As a result, more than 9 million miles of vehicle travel are kept off our roadways each week by everyone who has been inspired by Fresh and Clean Air NY to take mass transit, to carpool and to combine errands into a single trip instead of driving alone!

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